Fractional Sales Director · Advisory · AI for Sales
I help UK founders and sales leaders build sales teams that actually predict revenue, and bolt on the bits of AI that genuinely save time. 14 years running sales, now spending most days inside the tools your competitors are quietly using.
About
14 years in B2B sales, from telesales through Sales Director, and four years as Managing Director of a sales-led business. I have carried a quota, built teams, written comp plans that worked, and a couple that didn't.
For the last stretch I have spent most of my working week building practical AI workflows inside CRMs and outbound systems. The kind of work that agencies are currently quoting £30,000 to £100,000 for, then quietly outsourcing.
Most AI consultants have never carried a number. Most sales leaders still treat ChatGPT like a slightly faster email tool. I sit between the two, and I do the work in your business, with your team, in plain English.
What I do
Most engagements blend a bit of each.
01
For owner-led businesses and post-seed founders who need a real sales leader one or two days a week, not a £150k full-time hire.
Best fit: £1–10m revenue, 1–10 sellers, founder still doing sales.
02
Fixed-scope projects, for when you do not need a seat. You need someone to come in, look hard, and leave you with a working plan.
Best fit: founders and sales leaders who know what is broken but lack the bandwidth to fix it.
03 · Differentiator
Most agencies quote £30k–£100k to "automate your sales motion". For 90% of UK teams, you do not need that. You need Claude, your CRM and your email, stitched together properly.
Best fit: operators tired of the AI hype, wanting an ROI-led conversation.
How I work
01
Plain English
No 80-slide decks. No vague frameworks. If a recommendation cannot be explained to your team in two sentences, it is the wrong recommendation.
02
In your business, with your team
I sit inside your CRM and your inbox, not on a Friday call. The work gets done, documented and handed over. Your team owns it after I leave.
03
Short, honest engagements
I would rather finish a tight scope cleanly than dress up a retainer. Pricing is conversational and depends on what you actually need.
Proof
This consultancy is newly launched. Rather than fill this page with stock photography and invented testimonials, I would rather earn the first few, then publish them with permission. If you are reading this in the first months and want to be an early case study, the conversation tends to be a generous one.
Let's talk
Easiest is a 30-minute call. No pitch deck, no follow-up sequence. We will see whether I am the right person to help.